A specialized HBCU sports marketing agency is making waves at Tennessee State University by creating new opportunities for student-athletes in the Name, Image, and Likeness (NIL) space. The 1912 Sports Group LLC has developed an innovative approach that combines merchandise sales, corporate partnerships, and community engagement to support collegiate athletes. The collective is led by former Tennessee State University quarterback, James Wade, who is determined to “Restore the Roar.” As a Nashville native and TSU graduate, he and other former players are committed to working with the community in creating a new vision that pulls from the university’s rich history.
Building a Sustainable Support System
The organization’s model goes beyond traditional NIL collectives by creating multiple revenue streams. Their subscription-based platform connects fans and alumni directly with athletes, while custom-designed merchandise featuring university logos provides another avenue for sustained funding. The group has already signed six student-athletes to their Brand Ambassador program, helping them market apparel and develop their personal brands.
Through collegiate athlete brand development, the company helps students navigate the complex world of NIL rights while building lasting relationships with corporate partners. Notable collaborations include profit-sharing agreements with Guidance Whiskey and Twisted Sistuhs Wine & Spirits, demonstrating the organization’s ability to forge meaningful partnerships that benefit student-athletes.
Community-Driven Support for HBCU Athletics
What sets the group apart is its laser focus on leveling the playing for student-athletes at Tennessee State University. The organization has created a unique ecosystem that brings together alumni, local businesses, and community supporters to invest in student-athlete success.
Their approach includes producing professional media content that tells compelling stories about their athletes and partners. This emphasis on storytelling has helped create deeper connections between athletes and their supporters while showcasing the impact of HBCU athletic sponsorship programs.
Looking Ahead
The 1912 Sports Group has set ambitious goals for its impact on Tennessee State University athletics. The organization aims to build its marketing and sponsorship initiatives into a program that generates over $500K annually in support for student-athletes.
By combining traditional fundraising methods with modern digital platforms and brand partnerships, the group is creating a blueprint for sustainable athlete support in the NIL era. Their focus on HBCUs fills a crucial gap in the collegiate sports marketplace, providing targeted resources and opportunities for a historically underserved athletic community.
As more universities and athletes navigate the evolving NIL landscape, The 1912 Sports Group’s community-centered approach offers a promising model for how athletic programs can thrive while ensuring their athletes receive meaningful support and opportunities.
