A new television platform combining traditional broadcasting with artificial intelligence technology is set to transform how South Florida audiences consume media content. Scoville TV, launching August 24, 2025, will reach 4.1 million viewers through WSFL CW and WSVN 7, with plans to expand to NBC 3 CW by November 2025.
The innovative media platform represents a significant shift in television programming, utilizing proprietary AI learning and hyper-targeting technology to create personalized content feeds for individual viewers. This approach addresses the ongoing migration of audiences from traditional television to digital and on-demand platforms.
“This is the next evolution of television and media creating a hybrid social media/TV format,” says Martin Borer, CEO of Scoville TV, who previously produced SoFlo Television on the CW Network.
The platform’s reach encompasses one of the largest market penetrations in the United States, targeting a core demographic of viewers aged 22 to 59. This substantial audience base positions the network as a significant player in the South Florida media landscape.
Scoville TV’s programming will feature original content focusing on local interest stories and showcasing innovative businesses from both local and national markets. The platform’s unique approach to content curation aims to deliver relevant programming tailored to each viewer’s preferences through advanced AI technology.
One distinctive element of the platform is its commitment to providing local businesses and community members with targeted exposure to specific audience segments. This hyper-targeted approach represents a departure from traditional broadcast advertising models, offering more precise reach for featured businesses and organizations.
The premiere episode, scheduled for 10:30 am on August 24, 2025, will introduce viewers to the platform’s 30-minute format and demonstrate its personalized content delivery system. The launch marks the beginning of what the company envisions as a new era in television broadcasting, where traditional media meets digital innovation.
For businesses and viewers interested in learning more about the platform’s capabilities and programming opportunities, additional information is available at ScovilleTV.com or by contacting [email protected].
