After two decades of helping brands achieve breakthrough success, marketing professional Bill Ross has established his second agency, Emulent Digital Marketing, designed to address longstanding inefficiencies in traditional agency models.
The new venture emerges at a time when the global digital advertising market is projected to reach $786.2 billion by 2026, according to Statista. As businesses navigate this expanding landscape, many struggle with agencies that prioritize billable hours over genuine partnerships.
Bill built Emulent with a deliberate focus on creating a different kind of agency experience. The company’s philosophy centers on treating clients as “1 of 1, not 1 of many,” emphasizing personalized attention rather than the assembly-line approach common in larger agencies.
What distinguishes Emulent’s digital marketing approach is its commitment to several core principles. The agency employs only local teams, eliminating offshore outsourcing to ensure clients work directly with dedicated professionals. Their self-testing methodology involves running experiments on their own website before implementing strategies for clients, providing data-driven insights rather than untested theories.
Perhaps most notably, Emulent operates without requiring long-term contracts – an unusual practice in an industry where extended commitments are standard. Despite this flexibility, the agency reports that clients typically maintain relationships for years due to consistent results and strong partnerships.
The company’s streamlined structure eliminates traditional agency politics, giving clients direct access to leadership and faster implementation of strategies. By removing unnecessary expenses and middlemen and not basing strategic approaches on a bucket of hours, the marketing firm aims to deliver maximum return on investment while focusing exclusively on value-driving activities.
“Emulent was built differently on purpose, so it could act differently with purpose,” says the founder. Our hope is to not be just an agency partner, but also a trusted friend and a place where you don’t have to worry about harmful marketing tactics as you navigate the new complexities of digital marketing.”
Clients working with Emulent have reportedly experienced double-digit growth in web traffic, increased lead conversion rates, and enhanced competitive positioning in their respective markets. The agency’s mission focuses on providing a trustworthy, results-driven partnership for businesses seeking sophisticated digital marketing without unnecessary complications, hidden fees, or bureaucratic obstacles.
