The legendary New York City dollar cheese slice, which largely disappeared due to rising costs and economic pressures, is making a temporary comeback across the five boroughs thanks to a promotion by food delivery service Seamless.
Starting April 22 and running through May 20, New Yorkers can once again enjoy the quintessential city snack for just a dollar at more than 40 participating pizzerias throughout the city, including popular spots like Luigi’s Pizza, Rocco Pizza and 2 Bros. Pizza.
“The $1 cheese slice is more than just pizza—it’s part of the city’s DNA,” said Howard Migdal, CEO of Grubhub, which owns Seamless. “As a company born in NYC, we know what this slice means to people.”
The dollar slice, once ubiquitous across New York City, became increasingly rare as inflation and rising costs forced many establishments to raise prices to $1.50 or higher in recent years. The tradition dates back to 2001 when 99 Cent Fresh Pizza first introduced the concept, which gained widespread popularity during the 2008 recession.
The month-long promotion allows customers to order up to five $1 slices per day, though orders must be placed for pickup rather than delivery through the Seamless website or app. The company hopes the initiative will reintroduce a beloved city tradition to a new generation while celebrating New York’s distinctive food culture.
Representatives from 2 Bros. Pizza expressed enthusiasm about the promotion, noting it gives them a chance to “celebrate the $1 cheese slice tradition with our loyal customers and introduce a whole new generation to what makes New York pizza so special.”
In addition to the dollar slice revival, Seamless is offering other promotions including zero delivery and service fees at participating restaurants and weekly deals of up to 50% off orders over $30 at well-known establishments like Di Fara Pizza and Katz’s Delicatessen.
For New Yorkers accustomed to paying premium prices for even the most basic food items, the return of the dollar slice—even temporarily—represents a welcome throwback to a more affordable era in the city’s culinary landscape.
