Kid Rohan didn’t have industry connections, millions of followers, or a major label backing him. What he had was an unconventional idea and the determination to execute it: purchase verses from both Drake and Kanye West’s teams and create the first official collaboration between two of music’s biggest stars since their feud began eight years ago.
The result? A song that landed on the front page of both artists’ Beatsource profiles and went viral on their respective Reddit communities—all while neither Drake nor Kanye knew who Rohan was.
A Direct-to-Label Approach That Defied Industry Logic
Most emerging artists spend years building their audience before even dreaming of working with established names. Rohan flipped the script entirely. By going directly to the labels and securing the legal rights to use verses commercially, he was able to distribute the track to Spotify, Tidal, and Beatsource as an official release.
“As an indian man I relate to Drake and as a short man I relate to Kanye,” Rohan said. “It’s important to bring everyone together when the holidays are happening.”
When asked whether either Drake or Kanye West had become fans of his work, Rohan declined to comment.
Breaking Through Without Breaking the Mold
Rohan has been rapping for some time, drawing inspiration from artists like Ice Spice and KSI. “I just want to make people feel like how they made me feel,” he explained. His approach to collaborative hip-hop production demonstrates that there are still unexplored pathways in an industry that often feels locked down by gatekeepers and traditional hierarchies.
The Drake-Kanye beef has been well-documented over the years, making any collaboration between them newsworthy on its own. But the fact that it came together through an artist with just 1,000 followers adds another layer to the story. It raises questions about how music gets made and distributed in 2024, and whether the old rules about paying dues still apply.
What Comes Next
Rohan is candid about his current situation. His future goal is straightforward: “Continuing to work my way out of unemployment.” It’s a refreshingly honest take in an industry where everyone projects success and confidence, even when the reality is more complicated.
What he’s accomplished is genuinely unprecedented. While plenty of producers have worked with verses from different artists, creating an official, commercially distributed collaboration between two feuding superstars is something else entirely. Whether this independent music distribution strategy becomes a blueprint for other artists remains to be seen.
For now, Rohan has proven that with enough creativity and persistence, even someone operating outside the traditional music industry structure can make something happen. His work on this hip-hop collaboration project shows that the barriers between unknown artists and major names might be more permeable than they appear—if you’re willing to think differently about how to approach them.
