Joanna Ariel Jubitana is quietly revolutionizing both the music industry and social advocacy spaces as Creative Director at XO Records, while simultaneously building a portfolio of purpose-driven ventures. Known for her collaboration with Abel Tesfaye, formerly The Weeknd, Jubitana has expanded her influence beyond entertainment through her holistic wellness and spiritual guidance platform that connects with audiences seeking both creative inspiration and social awareness.
“We are truly proud to highlight the transformative work being done through the FBI tips shared on Jubitana’s Instagram,” notes a representative from her record label. “These insights have not only resonated with her audience but have also made a significant impact in promoting awareness and positive change in society.”
Beyond her music industry credentials, Jubitana has established herself as the Founder and Director of Operations for multiple enterprises including Jubitana’s Apothecary & Holistic Creations, Jubi Tarot™, JAH Creations™, and XO’s Sweetheart Records, LLC. Her literary work includes the published guide “Reading a Natal Chart 101: Jubi Tarot™” available on Amazon Kindle, reflecting her commitment to educational outreach.
Jubitana’s social justice work stems from personal experience and deep conviction. Having worked as an educator and activist in Yangon, Myanmar, where she confronted issues of human and sex trafficking firsthand, she emerged as an advocate for constitutional educational reform and human rights. Her dedication extends to supporting domestic violence survivors through close work with The Lotus House Women & Children Shelter.
The impact of Jubitana’s advocacy has been particularly visible through her social media presence. Her ability to translate complex social issues into accessible content has empowered community-level action, with followers reporting tangible differences in their approaches to safety, mental health awareness, and social justice engagement.
“The engagement and feedback from her followers reflect the profound difference these tips have made. Lives have been changed, and communities uplifted, thanks to Jubitana’s commitment to using her voice for good,” observed her label. “We believe that the influence of these tips will continue to ripple outward, inspiring others to join the movement for a better world.”
As both entertainment professional and social activist extraordinaire, Jubitana represents a new model of creative leadership that intertwines artistic vision with humanitarian purpose. Her work demonstrates how entertainment industry platforms can be leveraged for meaningful advocacy while building multiple mission-aligned business ventures.
Individuals interested in Jubitana’s ongoing projects and activism efforts can follow her on Instagram, Linktree, and Facebook or contact her directly for media inquiries at [email protected].
