A new approach to business coaching is challenging conventional wisdom about ADHD in entrepreneurship, treating neurodivergent thinking patterns as competitive advantages rather than obstacles to overcome. Strategic Sound Consulting, founded by Jenica Norris who goes by “The ADHD Business Rebel,” has developed The Rebel Method, the first group coaching program specifically designed to help ADHD entrepreneurs leverage their unique cognitive traits for business success.
The program addresses a significant market need, as research indicates that 29% of entrepreneurs have ADHD compared to just 4-5% in the general population. This disproportionate representation suggests that ADHD traits may actually provide advantages in entrepreneurship, yet traditional business coaching often treats these characteristics as limitations to be managed.
Norris brings over 12 years of corporate experience from companies including Microsoft and Zillow to her coaching practice. Her personal journey as both an ADHD entrepreneur and someone who is legally blind informed her revolutionary approach to business development. After struggling with conventional business systems designed for neurotypical minds, she discovered that leveraging rather than suppressing ADHD traits like hyperfocus and creative problem-solving dramatically improved her business performance.
The 12-week Rebel Method program, priced at $4,997, provides participants with an estimated $8,100 to $15,300 in value through its comprehensive support structure. The innovative coaching program includes weekly group calls, bi-weekly one-on-one sessions, and 24/7 support through digital platforms. The curriculum is divided into three focused months: executive function foundations, ADHD-optimized systems development, and sustainable scaling strategies.
The program’s design reflects deep understanding of ADHD cognitive patterns. For instance, the three-word branding addresses working memory challenges common among ADHD individuals. Participants can easily remember and share “The Rebel Method” without the cognitive overload that longer, more complex names might create.
Strategic Sound Consulting has identified four primary customer archetypes among ADHD entrepreneurs. The Overwhelmed Innovator struggles with execution despite brilliant creative ideas. The Masking CEO achieves success but experiences exhaustion from constantly hiding their ADHD traits. The System Survivor has tried countless productivity methods without finding one that works for their brain. The Aspiring Authority seeks to leverage their unique strengths to establish thought leadership in their field.
The company’s approach is informed by analysis of 27 specific ADHD-related challenges affecting business performance, with 18 rated as having high business impact. These include executive function challenges like decision fatigue and analysis paralysis, attention-related obstacles such as distractibility and inconsistent productivity, and time management difficulties that directly impact revenue generation.
Rather than offering conventional productivity advice, The Rebel Method provides neurodivergent-specific strategies. These include breaking large projects into dopamine-generating segments, prioritizing tasks based on energy patterns rather than rigid schedules, and creating simple, visual systems designed for ADHD working memory limitations. The program teaches entrepreneurs to channel hyperfocus periods toward high-impact work and establishes accountability structures through body-doubling and peer support.
Participants report significant transformations, including a 1.6x to 3.1x return on investment through improved business performance. Beyond individual results, the program has created a supportive community for neurodivergent entrepreneurs who often feel isolated or misunderstood in traditional business environments.
The specialized consulting firm offers additional services including one-on-one ADHD business consulting for personalized challenges and business operations consulting for implementing ADHD-optimized systems. Free resources such as ADHD Business Strategy Calls and the ADHD Entrepreneur’s Business Brain Audit help potential clients identify their unique superpowers and bottlenecks.
Strategic Sound Consulting’s brand voice deliberately challenges traditional business coaching narratives. The company uses bold, rebellious messaging that energizes rather than patronizes, with themes like “Stop Managing Your ADHD. Start Leveraging it for Business Domination.” This anti-establishment positioning resonates with frustrated entrepreneurs tired of trying to fit into neurotypical business frameworks.
The company has established itself as a thought leader in the emerging neurodivergent entrepreneurship niche by creating proprietary methodologies for ADHD business optimization and building a thriving community of successful neurodivergent entrepreneurs. Future expansion plans include Rebel Method Intensives, certification programs for other coaches, and advanced masterminds for established entrepreneurs.
With new group cohorts starting October 20th and November 3rd and additional groups planned for November, Strategic Sound Consulting is actively accepting applications from ADHD entrepreneurs ready to transform their perceived limitations into business superpowers. The program represents a fundamental shift in how the business world approaches neurodiversity, demonstrating that with the right support designed for rather than despite their brains, ADHD entrepreneurs can dominate their industries through innovation, creativity, and unstoppable entrepreneurial drive.
