Most workplace consultancies promise better performance through process optimization or technological upgrades. Happy Organizations takes a radically different approach: it treats culture itself as something to be crafted, not managed, blending neuroscience with ancient wisdom and strategic thinking with artistic expression.
Founded and led by Daniela Jinés, a Fulbright Scholar and international advisor to organizations including United Nations initiatives, this international collective works with public and private institutions to redesign their cultures around human fulfillment rather than extractive productivity. The philosophy is straightforward but profound: happiness isn’t a perk or employee benefit. It’s the most powerful catalyst for innovation, loyalty, and long-term success.
The HAND Model: Where Science Meets Creativity
At the center of Jinés’s work is the HAND Model, a framework she created that integrates Human, Art, Neuroscience, and Design into practical tools for organizational well-being and cultural transformation. What distinguishes this approach is its accessibility. Rather than requiring expensive technology or complex systems, the model uses art-based, low-cost techniques grounded in how the human brain and heart actually function together.
The framework draws from modern neuroscience while incorporating mindfulness traditions and indigenous practices from around the world. This fusion gives the work an unusual depth, positioning happiness not just as an organizational goal but as a fundamental human right that workplaces have a responsibility to honor.
From Bolivia to Hawaii: Building a Movement
Jinés co-founded the Happiness Chapter in Bolivia, establishing her home country as a regional leader in human-centered organizational transformation throughout Latin America. She now serves as Director of Happiness and Strategic Culture at SurfBreak Hawai’i, where she’s created what she calls a “living laboratory” for conscious leadership and collective learning.
At SurfBreak, digital nomads, entrepreneurs, and changemakers gather to practice principles that translate the philosophy of surfing—balance, adaptability, and flow—into leadership models and cultural design. It’s more than a workspace; it’s an experiment in what happens when community, nature, and neuroscience-informed practices converge.
A Vision for Global Impact
The collective’s ambition extends beyond individual client engagements. Jinés envisions expanding the HAND Model across continents and industries, creating a global movement where emotional well-being and organizational performance grow together rather than compete.
Her work challenges organizations to recognize that their greatest asset isn’t financial capital but human capital—the hearts, minds, and spirits of the people who make everything possible. Through leadership development and intentional culture design, Happy Organizations guides companies to transform stress into creativity and disconnection into genuine collaboration.
As a global speaker and artistic visionary, Jinés continues to build what she describes as a worldwide collective for happiness and human sustainability—one where companies lead not only with profit, but with heart.
